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Want more customers from Google search? As a Lagos-based business, ranking high on Google Nigeria can triple your website traffic and sales. But with 90% of Nigerian websites making critical SEO mistakes, you need a localized, data-backed strategy.

At Codevenant, we’ve helped 200+ Nigerian businesses dominate search results. Here’s our proven 2024 SEO playbook for Lagos companies.

Why Nigerian SEO is Different (And Harder)

Google Nigeria prioritizes:
✔ Local relevance (Lagos-focused content)
✔ Mobile-first performance (Slow sites get buried)
✔ Naira-and-kobo solutions (Affordability keywords)
✔ Trust signals (Business address, reviews)

Fact: 75% of Nigerian searches include local terms like “near me” or “in Lagos” (Source: Google Nigeria Data, 2024).

Step 1: Technical SEO – Fix These Firs

1.1 Speed Up Your Website (Lagos Tested)

• Ideal load time: Under 2 seconds (3G speeds)
• Tools to check: Google PageSpeed Insights
• Quick fixes:
  • Use local hosting (Whogohost, SmartWeb)
  • Compress images with ShortPixel
  • Enable LiteSpeed caching

🔹 Keywords: “Website speed test Nigeria”, “Lagos web hosting”

1.2 Mobile Optimization

• Must-pass: Google’s Mobile-Friendly Test
• Critical elements:
  • Tap targets spaced properly
  • Text readable without zooming
  • No horizontal scrolling

1.3 Secure Your Site

• HTTPS encryption (Non-negotiable)
• Malware scans (Use Wordfence for WordPress)

Step 2: Content That Ranks in Nigeria

2.1 Keyword Research – Nigerian Style

Tools we use:

• Google Keyword Planner (Filter for Nigeria)
• Ubersuggest (Check “Lagos” search volume)

2024 Winning Keyword Types:

• “Service + Lagos” (e.g., “SEO services Lagos”)
• “Affordable + Product” (e.g., “Cheap website design Nigeria”)
• “Best + Near me” (e.g., “Best plumber in Ikeja”)

2.2 Content Optimization Checklist

✅ Title Tag: Include main keyword + location

• Example: “Best Digital Agency in Lagos | Codevenant”

✅ Headers (H2/H3):

html

Copy

Download

Run

<h2>SEO Services in Lagos</h2>
<h3>Why Choose Our Lagos SEO Team?</h3>

✅ Localized Content:

• Mention Lagos neighborhoods (Victoria Island, Lekki, Surulere)
• Use Nigerian English (“Go slow” vs “Traffic jam”)

Step 3: Local SEO Domination

3.1 Google My Business (GMB) Optimization

• Verification: Must have Nigerian business address
• Posts: Share Lagos-specific offers weekly
• Reviews: Aim for 50+ authentic Nigerian reviews

Pro Tip: Respond to all reviews (Especially negative ones professionally).

3.2 Nigerian Directory Listings

Submit to:

• Nairaland Business Directory
• NigeriaGalleria
• Lagos Chamber of Commerce

🔹 Keywords: “Google ranking Lagos”, “Local SEO Nigeria”

Step 4: Backlinks from Nigerian Websites

4.1 Guest Post on These Sites

• TechCabal (Tech links)
• Nairametrics (Business/finance)
• Lagos Tourism Board (For location-based businesses)

4.2 HARO for Nigeria

• Use HelpAReporter.com to source interviews with queries like:
  “Seeking Lagos business growth experts”

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Step 5: Track & Outperform Competitors

5.1 Essential Nigerian SEO Tools

• Ahrefs (Check competitors’ backlinks)
• codevenant.com/tools/
• Google Search Console (Filter for Nigeria traffic)
• BrightLocal (Track Lagos rankings)

5.2 Monthly Action Plan

Week	Task
1	Fix technical errors
2	Publish 2 Lagos-focused blogs
3	Acquire 3 Nigerian backlinks
4	Update GMB with new photos

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Case Study: How a Lagos Restaurant Ranked #1

Client: Lagos Eatery
Problem: Page 4 for “best jollof rice Lagos”
Our Actions:

1. Optimized for “near me” searches
2. Got featured on Nigerian Food Bloggers
3. Ran Google Ads to boost reviews
   Result: #1 in 3 months → 200% more walk-ins

Need Help? Codevenant’s SEO Services in Lagos

Our Nigerian SEO experts offer:
🔍 Free Website Audit
📈 Guaranteed Ranking Improvements
📞 Lagos Office Support

Limited-Time Offer: Get 15% off Lagos-based SEO packages. Book Consultation Now.