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A 2024 Website Audit Guide for Lagos & Nigerian Businesses

Your website is often the first interaction potential customers have with your brand. But if it’s not optimized for Nigerian users, you could be losing sales without even realizing it.

At Codevenant, we’ve audited 500+ Nigerian business websites and found common flaws hurting conversions. Use this free checklist to identify and fix issues costing you customers.

10 Critical Signs Your Nigerian Website is Losing Business

1. Slow Load Speed (Especially on Mobile Data)

Test It: Use Google PageSpeed Insights, codevenant.com/tools/
Fix:

• Compress images (Use tools like TinyPNG)
• Switch to a Nigeria-based host (e.g., Whogohost, SmartWeb)
• Enable caching

Why? 53% of Nigerian users abandon sites that take >3s to load (MTN/Globacom data).

2. Not Mobile-Friendly

Test It: Google Mobile-Friendly Test, codevenant.com/tools/
 Fix:

• Use responsive design (Avoid Flash/PDF menus)
• Larger tap targets for touchscreens
• Lagos-specific tip: Avoid pop-ups that are hard to close on cheap Android devices

3. Poor Local SEO (Missing Nigerian Visibility)

 Check:

• Does your Google Business Profile list Lagos/your city?
• Are you on Nigerian directories (Nairaland Business Listings, NgCareers)?
   Fix:
• Add location pages (e.g., “Web Design Services in Lagos”)
• Use Nigerian schema markup (LocalBusiness schema)

4. No Clear Call-to-Action (CTA)

 Common Mistake: Hiding your contact number/WhatsApp link
Nigerian Best Practices:

• Float a click-to-chat WhatsApp button (Lagos users prefer WhatsApp over forms)
• Use action-driven text: *“Call Now* instead of “Contact Us”

5. Generic Content (Not Tailored for Nigerians)

 Audit Your:

• Currency (Show ₦ prices, not just $)
• Local references (Mention Lagos neighborhoods, Nigerian payment methods)
   Fix:
• Add testimonials from Nigerian clients
• Use pidgin English where appropriate (e.g., “How e dey work” for informal brands)

6. Broken Links or 404 Errors

Test It: Screaming Frog SEO Spider (Free version)
 Fix:

• Redirect dead links to working pages
• Lagos-specific issue: Check payment gateway links (Ensure they work with Nigerian banks)

7. No Trust Signals

 Nigerian Consumers Need:

• CAC registration details
• Physical office address (Lagos users distrust PO Box-only businesses)
• Live chat with real Nigerian agents (Not just bots)

8. Complicated Checkout Process

 Why You Lose Sales:

• Forcing account creation before checkout
• Not supporting Paystack/Flutterwave
   Fix:
• Add guest checkout
• Display all fees in ₦ (avoid USD surprises)

9. Missing Blog or Helpful Content

 Check:

• Do you answer questions like “Best POS systems in Lagos”?
• Are you publishing Nigerian case studies?
   Fix:
• Start a blog targeting local search intent
• Repurpose content for Nairaland/WhatsApp groups

10. Not Tracking Performance

 Must-Have Tools:

• Google Analytics 4 (Filter Lagos traffic)
• Heatmaps (See where Nigerian users click)

How Codevenant Fixes Nigerian Website Flaws

Our Lagos-based web team specializes in:

• Speed Optimization for MTN/Airtel networks
• Local SEO to rank for Nigerian searches
• High-Converting Designs tailored for Nigerian users

Free Website Audit for Nigerian Businesses

Want a professional review? Get our:
15-point website assessment
Lagos-specific fixes
Actionable steps