Truth be told we look at more screens than we may at actual human faces. It is imperative in today’s time and day to reach people through the portal they most prefer to access and spend most of their day in. Mobiles, laptops, computer screens, TVs even billboards are digital at most places now. Which calls to action that we reach more and more people by these portals to advertise and spread the business. Of course, this requires professional help by experts who have done years of research on market trends and customer reaction. Marketing to a certain audience can be quite tricky as one symbol may have penetration in one population but may not in another.